世界科技研究与发展 ›› 2023, Vol. 45 ›› Issue (3): 338-348.doi: 10.16507/j.issn.1006-6055.2023.04.003

所属专题: 卫星导航

• 卫星导航及应用 • 上一篇    下一篇

北斗卫星导航系统在智能手机大众市场规模化应用研究

吴梦圈   

  1. 广东省华南技术转移中心有限公司,广州 511458
  • 出版日期:2023-06-25 发布日期:2023-07-07
  • 基金资助:
    广东省软科学研究计划“广东创新驱动战略决策新型智库建设”(2017B070703005),广东省科技计划“华南技术转移中心建设(第二期)项目”(2018B040401001)

Study on Large-scale Application of BeiDou Navigation Satellite System in Mass Market of Smartphone

WU Mengquan   

  1. South China Technology Commercialization Center, Guangzhou 511458, China
  • Online:2023-06-25 Published:2023-07-07

摘要:

新时代下,北斗卫星导航系统迈入“以用促建、建用并举”高质量发展阶段,手机市场作为北斗应用反映最灵敏迅速、最灵活多变的大众市场,如何体系化设计在手机市场应用路径,事关北斗产业繁荣发展和国民经济发展全局。本研究从产业链、价值链、政策链等角度梳理分析我国北斗在智能手机大众市场规模化应用的现状和挑战,进而从供给侧、需求侧、环境侧等维度深入分析抑制规模化应用的主要问题,结合以美国GPS 为代表的其他全球导航卫星系统发展的有益经验和做法,提出北斗卫星导航系统规模化应用的政策建议。一是供给侧方面,高度重视企业主导作用,依托军转民技术为产业强核,重在提升满足需求的技术能力。二是需求侧方面,加大应用场景开发力度,积极培育锻造世界一流厂商,重在挖掘和升级需求。三是环境侧方面,逐步推广手机市场应用,宣传引导北斗品牌深入人心,重在加强消费者需求引导。

关键词: 北斗卫星导航系统, 智能手机大众市场, 供给侧, 需求侧, 环境侧

Abstract:

As BeiDou Navigation Satellite System has entered a new stage of promoting its quality development via application, systematic approaches to applying BeiDou in the mobile market, which is the most sensitive, responsive, flexible, and resilient mass market, hold an essential part in prospering BeiDou industry and national economic development. Through analysis of the large-scale application of BeiDou in the mass market of smartphones from perspectives of the industry chain, value chain, and policy chain, in-depth explorations of prohibiting BeiDou's massive application in smartphones are conducted from the supply side, demand side, and environment side. With a summarization of referable measures from other global navigation satellite systems, especially GPS, policy advice is provided afterward on the large-scale application of BeiDou. Firstly, from the supply side, it is importance to make enterprises play the lead and develop industry via relevant military-to-civilian technologies, which enhances the technical capability of meeting demands. Secondly, from the demand side, it is to develop scenarios with efforts and cultivate world-class product and service providers which dig and upgrade demands. Thirdly, from the environmental side, it is to promote the BeiDou application in smartphones while building the BeiDou brand, which directs consumers' willingness and actions nationwide.

Key words: BeiDou Navigation Satellite System, Mass Market of Smartphone, Supply Side, Demand Side, Environment Side